Be a better friend.
Most of us want closer friendships. Life just gets full. The details that make someone feel known slip away. Intentional brings your people — and what you last talked about — back up front. So you can be the friend you already meant to be.
Your people stay yours.
Sign up on the web. iOS and Android apps are coming soon.
Nobody drifts apart on purpose
Caring did not vanish when the calendar filled up. Your good plans just had nowhere to live. So the plan to reach out and remember the little things never gets done. We choose to doom scroll instead. We feel more alone.
You still care. You’re just busy.
You mean to text. You mean to remember the kid’s soccer season, the job interview, the thing they were nervous about last time. Then a month goes by. Or six. And you wish you had written something down.
Sometimes you do not even know who to reach out to. The circle is still there. It just stopped sitting at the front of your mind.
Here is the hard part. We feel a little ashamed that we can’t recall a birthday or a kid’s name after years of dinners. So we don’t ask. That shame is what keeps us from the connected life we want.
Why is it harder now?
People move more than ever. Some work remote. Some move to places where life costs less. Friend groups change every few years. Babies are born. Houses are bought. Jobs ask more than ever. Even when nobody moves, life still makes it hard to keep a close friend group.
You open the phone to text them. The feed is easier. The week never gives you a clear moment. Miss that rhythm enough times and the tie fades. You still like them. Life got busy and you forgot to reach out. After enough time you feel terrible. The shame piles up. So you don’t reach out at all. And so goes the cycle.
Why is it hard to show up well when you finally connect?
When you finally get the coffee or the call, you want to be a good friend. You want to ask about the right kid, the shaky job, the parent who was sick, the move. If you only meet every month or once a year, those details are hard to hold in your head. Not because you are careless. Because memory is a bad file system for a busy life.
You have had enough dinners that asking “what are your kids’ names again?” feels late. So you do not ask. You keep the talk light. You leave feeling like you acted like a friend instead of being one. The bond stays thinner than either of you meant.
Staying in touch is not only how often you talk. It is whether you remember what matters to them. If you reach out with no thread, you can still feel like a stranger to someone you care about. That feeling is what sends people back to the scroll.
How Intentional solves it
Intentional is a private friendship habit for a life on the move. It keeps your small circle — and the details that matter for each person — up front. So reaching out does not have to fight the scroll.
Pick your people
A short list on purpose, not your whole phone. The ones you already care about.
Set a cadence once
Weekly for your sister. Every other month for a friend who moved away. Yearly for someone you refuse to lose. You decide once. Intentional keeps the plan.
Get a gentle nudge when it is time
So reaching out takes less work. It helps you reach out more easily. It does not send messages for you.
Show up with memory
After you talk, jot a few notes. Before you reach out, see what mattered last time — the soccer season, the job stress, the test result — so the next talk starts where you left off. Remembering is how care works.
What you get
Stronger ties. More ease when you pick up the phone. A healthier circle you can tend.
Make time for the people who matter. Show up remembering what matters to them.
What Intentional is (and is not)
| It is | It is not |
|---|---|
| A small private circle you pick | A social feed |
| A plan you set once | Texts sent for you |
| Soft nudges when it is time | Scores or streaks |
| Notes so the next talk picks up | A sales CRM |
| Notes that stay private | Finding strangers |
What changes when you follow through
You look like a better friend.
You feel better about yourself.
The bond gets deeper. You showed up.
Frequently asked questions
What does it cost?
$9.99 a month. Save 18% when you pay for a year ($98). A 14-day trial of Intentional Pro. Cancel anytime. There is no free forever plan.
I’m bad at staying in touch — will this help?
Yes. You still care. Life just gets full. Keep a small circle close. Show up when you mean to. Remember what you last talked about. Pick your people. No guilt.
Is this a personal CRM?
No. This helps you stay close to a few people you choose. You remember what mattered. You show up. It is not a sales tool.
Does Intentional message my friends for me?
No. It helps you reach out more easily. It does not send messages for you. You still text, call, or make plans. This is for you. Not for them.
Who can see my notes and my people?
Only you. Your notes stay yours. Your people stay yours. Never shared, sold, or shown to anyone else. Export or delete anytime.
Is there an iPhone or Android app?
Not yet. Sign up on the web today and start your 14-day trial. iOS and Android apps are coming soon. Your account will carry over when the apps launch.
Can I start on the web and use the mobile apps later?
Yes. Start on the web now. When the iOS and Android apps ship, you can sign in with the same account and pick up where you left off.
Start showing up the way you mean to.
14 days of Intentional Pro. Then $9.99/mo or $98/year. Cancel anytime.
Pick your people. Be thoughtful once. Then follow the plan.
Sign up on the web. iOS and Android apps are coming soon.